Abby Jordan is the co-founder and operational force behind eCreamery, the Omaha ice cream company she launched with longtime friend and polar-opposite business partner, Becky App, in 2007. Abby helped transform a neighborhood ice cream parlor into a nationally recognized eCommerce gifting brand, leading the work that keeps it all running — marketing, content, PR, financial strategy, operations and HR — with a particular knack for scaling production, optimizing fulfillment and finding sustainable growth through the most demanding peak seasons.

She understands the challenges entrepreneurs face because she's lived them. Abby got her start in the early days of e-commerce with pivotal roles at Borsheims — where she first teamed up with Becky on an online corporate gifting program — and at Hayneedle, running specialized online stores and, in her words, "really getting my hands dirty in e-commerce." When an investor bought eCreamery.com and a local ice cream parlor in 2007 and brought the two of them in to merge the operations, Abby and Becky saw the potential, overhauled the model, and rebranded it around what they actually sell: heartfelt, memory-making gifts that happen to be delicious.

Along the way, Abby and Becky survived ABC's Shark Tank, two private-equity buyouts and approximately 523,416 obstacles. Their creations have reached the likes of Rachael Ray, Ryan Seacrest and Oprah, and appeared in The New York Times, O, The Oprah Magazine, Martha Stewart Living, Vogue, ESPN and other national media.

Abby lives in Omaha with her husband, Scott, and their two daughters, Effie and Frankie. When she's not making ice cream dreams come true, she's usually in the kitchen cooking up something delicious or out in the garden — the two places nobody can email her.

Becky App is the co-founder and a creative force behind eCreamery, the Omaha ice cream company she launched with longtime friend and polar-opposite business partner, Abby Jordan in 2007. Becky helped transform a neighborhood ice cream parlor into a nationally recognized eCommerce gifting brand, with her hands in everything from brand concept, new products, PR Operation: Get It In Their Mouths, marketing, corporate sales, customer service and countless creative pivots.

Along the way, Becky and Abby survived Shark Tank, two private-equity buyouts and approximately 523,416 obstacles. Their creations have appeared in The New York Times, O, The Oprah Magazine, Martha Stewart Living, Vogue, ESPN and other national media.

Before betting her career on personalized ice cream, Becky worked in marketing and retail strategy for Borsheims Fine Jewelry & Gifts, a Berkshire Hathaway company and  Brighton Jewelry, serving 85 independent retail clients with sales and marketing across Nebraska, Iowa and Colorado.  She graduated Phi Beta Kappa from the University of Kansas with degrees in psychology and Spanish - both of which have proven surprisingly useful when navigating entrepreneurship and a partnership between two wildly different personalities.

Becky is deeply involved in Omaha’s Dundee small-business community and is a founder of the Dundee Creative District. She advocates for local small businesses and for making smart, affordable technology accessible to the brick-and-mortar retailers working hard to keep their communities vibrant.

She lives in Omaha with her husband, Mike, their two sons and two rescue cats, Argo and Spike, who all remain unimpressed by all business-related accomplishments.